Tuesday, 7 December 2010

Questionnaire Analysis

The results from my questionnaire I found all worked together well with maybe the exception of 1 result. The categories which came out on top in each question are as follows:
 Q1/ monthly with 45%
Q2/£2.00 with 50%
Q3/Rock with 37%
Q4/18-24 with 50%
Q5/front cover ( what would draw you most to a magazine?) 50%
Q6/Uncut with 37%

The result for question 1 came out with the majority of people wanting and preferring a monthly magazine. This was my preferable option as it allows a more significant feel about the magazine and its content. With monthly magazines, exclusives are enhanced by its monthly release because the irregularity of the magazines coming makes the customer take more notice that the previous magazine which had probably sat there for a months time has changed and bought more new and enticing content to the table. The result of which followed was daily with 33%. The problem I had with a daily magazine is the regularity and desperate need for new contents every day of the week, it just provides less significance and more hardship than a monthly magazine. For my magazine I'm going to stick to the result of which has been produced through this questionnaire and make it a monthly release.

The result for question 2 came out with the majority preferring £2.00. Mulling over this question, I came to the conclusion that people were obviously going to choose £2.00 as it's the cheapest but thinking in terms of reality, With my magazine being a monthly magazine, there's going to be a months worth of musical information contained within, so a higher price such as £4.00 will seem more realistic because it contains a months worth of info and is a more related price than £2.00, so here i personally disagree with what the majority favoured and have chosen £4.00 instead.

The result for question 3 came out with the majority preferring rock with 37%. This is a positive result as it's my favoured style of music and will fit well with the articles I'm already planning. What came second was Indie with 25%. I considered doing an Indie style magazine but decided not to because there are already too many out there with the NME ruling the music magazine scene these days.

The results for question 4 came out with the majority thinking more 18-24 was most suited for there music genre. This very much reflects the audience I interviewed with many of them being 20 and below, so in some ways i could have kept my questionnaire unbiased. I do actually want my magazine to be for this age range as I think there are not many monthly magazine for an audience of this young age and I think I could make this effective.

The results for question 5 came out with the majority finding that the front cover entices them the most when browsing over magazines. What this helps with is the selling value. Of course I'm going to put as much effort into the content as I am with the front cover but it just helps specify what people want to see when looking for a music magazine and that's a distinctive character of which my front cover needs to contain to look real and good.

The results for question 6 came out with the majority preferring Uncut to magazines like kerrang and Q. This surprised me as uncut is for an older audience and the people I interviewed weren't of an old age, but I guess that what people prefer and the people being interviewed were just unconventional.  

Overall the questionnaire has helped me in sorting out the style of my magazine and I have thoughts and ideas of what people are going to be looking for in my magazine.